1. Claim and Verify Your Google My Business Listing

Before you can make any optimizations, the first step is to claim and verify your business listing on Google. Verification is crucial because it ensures that only the rightful owner or manager can edit the profile. Without verification, your business may not appear in search results or on Google Maps.

To claim your business, go to Google My Business and sign in with your Google account. Search for your business name—if it already exists, you can claim it, and if not, you will need to add it manually. Google will then ask for your business information, including your name, address, phone number (NAP), and category.

Verification Methods

Google provides several verification methods depending on your business type:

• Postcard Verification – Google sends a postcard with a code to your business address. This process takes about 5–14 days.
• Phone or Email Verification – Some businesses may receive a verification code via phone call or email.
• Instant Verification – If your business is already verified in Google Search Console, you may get instant approval.
• Bulk Verification – If you manage multiple locations (10 or more), you can request bulk verification.

Verifying your listing is essential for ranking higher in search results and building trust with customers. Until verification is complete, you won’t have full control over your listing, meaning competitors or other users could suggest changes to your business information.

2. Optimize Your Business Information for Accuracy and Consistency

Once your business is verified, the next step is to fill out your profile with complete and accurate information. Google ranks businesses higher when they have thorough and consistent details. This also helps customers make informed decisions about your products or services.

Essential Business Details to Include

• Business Name – Ensure it matches the name you use in the real world (e.g., on your storefront and website).
• Address – Keep it accurate and consistent across all platforms.
• Phone Number – Use a local phone number rather than a toll-free one, as local numbers help with local SEO.
• Business Categories – Choose a primary category that best describes your business. You can also add secondary categories for better discoverability.
• Website URL – Link directly to your homepage or a relevant landing page.
• Operating Hours – Keep them up to date, especially for holidays or special events.

Maintaining NAP consistency (Name, Address, and Phone Number) across all online listings, including your website and social media profiles, is crucial for local SEO rankings. Any inconsistencies can confuse both Google and potential customers.

3. Craft a Compelling Business Description with Keywords

Your business description is one of the first things potential customers will read when they find your GMB listing. A well-written description can increase conversions by telling people exactly what your business offers and why they should choose you.

How to Write an Effective Business Description

When crafting your description, keep it concise, informative, and engaging. You have 750 characters, but only the first 250 characters will be visible before users click “Read More.” Use this space wisely to highlight your unique selling points.

For example: “At Smith’s Bakery, we craft fresh, homemade bread, pastries, and cakes using locally sourced ingredients. Located in downtown Chicago, we’ve been serving the community with delicious treats for over 20 years. Visit us today for artisan baked goods made with love!”

SEO Tip: Use Relevant Keywords

To improve your chances of ranking higher in Google search results, incorporate relevant keywords naturally in your description. For example:

• Best bakery in Chicago
• Fresh organic bread
• Homemade cakes near me

Avoid keyword stuffing, as this can make your description sound unnatural and may hurt your rankings.

4. Upload High-Quality Photos and Videos to Increase Engagement

A picture is worth a thousand words, and adding high-quality photos to your GMB profile can make a significant difference in attracting potential customers. Businesses with photos receive 42% more requests for directions and 35% more clicks on their websites, according to Google.

Types of Images to Upload

• Exterior Photos – Help customers recognize your location.
• Interior Photos – Give a preview of your business ambiance.
• Product or Service Photos – Showcase what you offer.
• Team Photos – Build trust by introducing your staff.
• Customer Experience Photos – Happy customers enjoying your service or product.

Best Practices for Photos

• Upload at least 5–10 high-quality images.
• Ensure your images are well-lit and clear.
• Use a .JPG or .PNG format with a resolution of 720×720 pixels or higher.
• Update your photos regularly to keep your listing fresh.

Using Videos for Better Engagement

Google allows businesses to upload videos (up to 30 seconds long). Use this feature to create:

• A virtual tour of your business.
• A behind-the-scenes look at how products are made.
• Customer testimonials to build credibility.

Videos are an excellent way to boost engagement and differentiate your listing from competitors.

5. Encourage and Respond to Customer Reviews for Better Credibility

Reviews are a major factor in local search rankings and influence a customer’s decision to choose your business. A high rating with genuine reviews builds trust and credibility.

How to Get More Reviews

• Ask satisfied customers to leave a review after a positive experience.
• Send follow-up emails or texts with a direct Google review link.
• Offer incentives (discounts or free samples) for leaving a review.
• Display a “Leave us a review” sign in-store with a QR code.

How to Respond to Reviews Professionally

• Positive Reviews: Thank the customer and express appreciation.
• Negative Reviews: Address concerns professionally and offer a solution.
• Neutral Reviews: Acknowledge feedback and encourage them to visit again.

Engaging with reviews shows potential customers that you value feedback and are committed to providing excellent service.